Ty Milford Photography
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July
24
2014

Bob's :


We just wrapped a very fun project with Grady Britton for Bob's Red Mill out in Eastern Washington.  I don't get out that way very often, but some pretty stellar scenery and I am told amazing wines, though didn't get to sample many this round.  Can't wait to see this work come to life, but here are a few BTS.

 

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July
21
2014

Inked :


Trust is a pretty awesome thing.  Most of the creative we see come our way includes things that I have already shot, are in the portfolio, are clearly in my wheelhouse.  Not often enough does a client come and say "We love what you do and although we want you to do something slightly different, we want for it to have the same feeling that the rest of your work has - we TRUST that you can do that."  I recently got a call from Inked Magazine saying just this - they were coming to Portland to capture the culture and do profiles on about 8 different women and wanted to have my in the moment, fly on the wall look and feel.  We had a super fun day at the Jupiter Hotel and Doug Fir with a great team and I just put up the spread in my TEARS section, so take a look.

 

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July
19
2014

AMF :


Thanks Concept Farm and AMF for an awesome project in NY this week.  Worked with a great new crew out there and got to spend some time seeing the sights as well.  Glad to be home, even if just for 24 hours, before on to the next one.

 

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July
9
2014

Photoserve Features :


We had a great writeup from our work with the Fresh Produce brand in this month's PDN Photoserve "Features":

 

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This past year, the primary goal for the marketing team here at Fresh Produce Clothing has been to elevate and evolve brand that women have known and loved for 30 years.  Although our product characteristics of sun-kissed colors and coastal-inspired prints have always provided the brand with tremendous texture, and we have shot in some of the most beautiful coastal backdrops for our seasonal projects, our primary target audience for this imagery had been wholesale buyers, who tend to want to see more traditional product photography.  The shift now has been towards the consumer audience and creating an emotional element to our brand  a "young at heart mindset" captured along with social connections between women, not simply the functional one.  What we needed was an external catalyst to help us shape the vision and guide the execution, and Ty Milford was a perfect fit for that. - See more at: http://www.pdnonline.com/photoserve/Ty-Milford-Elevates--11052.shtml#sthash.swcwPbI4.dpuf
This past year, the primary goal for the marketing team here at Fresh Produce Clothing has been to elevate and evolve brand that women have known and loved for 30 years.  Although our product characteristics of sun-kissed colors and coastal-inspired prints have always provided the brand with tremendous texture, and we have shot in some of the most beautiful coastal backdrops for our seasonal projects, our primary target audience for this imagery had been wholesale buyers, who tend to want to see more traditional product photography.  The shift now has been towards the consumer audience and creating an emotional element to our brand  a "young at heart mindset" captured along with social connections between women, not simply the functional one.  What we needed was an external catalyst to help us shape the vision and guide the execution, and Ty Milford was a perfect fit for that. - See more at: http://www.pdnonline.com/photoserve/Ty-Milford-Elevates--11052.shtml#sthash.swcwPbI4.dpuf
This past year, the primary goal for the marketing team here at Fresh Produce Clothing has been to elevate and evolve brand that women have known and loved for 30 years.  Although our product characteristics of sun-kissed colors and coastal-inspired prints have always provided the brand with tremendous texture, and we have shot in some of the most beautiful coastal backdrops for our seasonal projects, our primary target audience for this imagery had been wholesale buyers, who tend to want to see more traditional product photography.  The shift now has been towards the consumer audience and creating an emotional element to our brand  a "young at heart mindset" captured along with social connections between women, not simply the functional one.  What we needed was an external catalyst to help us shape the vision and guide the execution, and Ty Milford was a perfect fit for that. - See more at: http://www.pdnonline.com/photoserve/Ty-Milford-Elevates--11052.shtml#sthash.swcwPbI4.dpuf

This past year, the primary goal for the marketing team here at Fresh Produce Clothing has been to elevate and evolve brand that women have known and loved for 30 years.  Although our product characteristics of sun-kissed colors and coastal-inspired prints have always provided the brand with tremendous texture, and we have shot in some of the most beautiful coastal backdrops for our seasonal projects, our primary target audience for this imagery had been wholesale buyers, who tend to want to see more traditional product photography.  The shift now has been towards the consumer audience and creating an emotional element to our brand — a "young at heart mindset" captured along with social connections between women, not simply the functional one.  What we needed was an external catalyst to help us shape the vision and guide the execution, and Ty Milford was a perfect fit for that.

 

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We had worked with Ty several years back on a project very similar in that it involved the introduction of a new line, so we knew he understood the art of transition for a brand.  What we underestimated was his unique ability to lead us “beyond the lens.” Although we had pre-established the shoot concept of a “Girls Weekend Getaway,” it was Ty that took our idea and mood boards to an unprecedented level of magic through his collaboration and ownership. Ty is not the guy that just takes a shot list, shows up on location, shoots the job and delivers the assets.  From talent selection to story line refinement to product styling, his ability to bring dimension, elegance and spirit to our idea was far more than I had ever experienced with any photographer.  Our agenda was his agenda; no ego, no push back.  And although we had shot at the same locations a half  dozen times before, Ty saw things that we had never seen and his perspective took us to places we had never been.  I cannot stress enough how far we were pushing ourselves into our “discomfort" zone, yet Ty enabled us to move through the project effortlessly.   And the result was one of the proudest moments our founder had enjoyed in the 30-year history of her company.

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In our first meeting, Ty asked me an incredibly simple yet powerful question that proved to be the guiding force for the three-day shoot.  John, what’s your biggest fear going into this project?”   Needless to say, the answer to his question was not, nor every will be, “you”." 

See more of Ty Milford's  colorful, emotional and active lifestyle photography and video at his site www.tymilford.com.

 

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This past year, the primary goal for the marketing team here at Fresh Produce Clothing has been to elevate and evolve brand that women have known and loved for 30 years.  Although our product characteristics of sun-kissed colors and coastal-inspired prints have always provided the brand with tremendous texture, and we have shot in some of the most beautiful coastal backdrops for our seasonal projects, our primary target audience for this imagery had been wholesale buyers, who tend to want to see more traditional product photography.  The shift now has been towards the consumer audience and creating an emotional element to our brand  a "young at heart mindset" captured along with social connections between women, not simply the functional one.  What we needed was an external catalyst to help us shape the vision and guide the execution, and Ty Milford was a perfect fit for that. - See more at: http://www.pdnonline.com/photoserve/Ty-Milford-Elevates--11052.shtml#sthash.swcwPbI4.dpuf

This past year, the primary goal for the marketing team here at Fresh Produce Clothing has been to elevate and evolve brand that women have known and loved for 30 years.  Although our product characteristics of sun-kissed colors and coastal-inspired prints have always provided the brand with tremendous texture, and we have shot in some of the most beautiful coastal backdrops for our seasonal projects, our primary target audience for this imagery had been wholesale buyers, who tend to want to see more traditional product photography.  The shift now has been towards the consumer audience and creating an emotional element to our brand  a "young at heart mindset" captured along with social connections between women, not simply the functional one.  What we needed was an external catalyst to help us shape the vision and guide the execution, and Ty Milford was a perfect fit for that. - See more at: http://www.pdnonline.com/photoserve/Ty-Milford-Elevates--11052.shtml#sthash.swcwPbI4.dpuf
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July
7
2014

Nike/Doernbecher :


Had a great day in the studio this week doing a pro bono project with Nike for the Doernbecher Children's Hospital.  We got to meet some really wonderful kids and their families and capture their reactions seeing their custom footwear and apparel designs that they created with the design team at Nike.  All will be auctioned off at a charity event in November to raise money for the hospital.  Can't wait to share some of this work in the Autumn.

 

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July
3
2014

Brooks_Heritage :


A big thanks to the team at Brooks Running and Blondehouse Production for giving us the opportunity to work with them on their Spring 2015 Heritage like campaign.  It was an awesome few days shooting up in Seattle with some great people.  Can't wait to share these as they release in a few months.

 

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June
5
2014

New_Fruit :


New work out now in Times Square for Fruit of the Loom via the awesome team at Crispin Porter and Bogusky - we LOVE you guys!  Big thanks as well to my wonderful team who were integral to making this project a great success!

 

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May
31
2014

Smirnoff :


We had a super fun week in San Diego shooting for Smirnoff Vodka with Schupp - thanks so much for the opportunity!!  Here's a quick grab from our bar scene at about 3:00am - that one hurt the next day!

 

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May
21
2014

What_Happens_At_The_Jupiter_Hotel . . . :


Some BTS from today's shoot at the Jupiter Hotel here in Portland . . .

 

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May
20
2014

Cinco_Design_&_Emu :


Had a great time today wtih a fun team from Cinco Design here in Portland shooting for the Australian brand Emu.  Gorgeous spring day in a beautiful Rummer midcentruy modern home - can't wait to see the finished product.

 

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