The reality of doing advertising work is that you do all that you can to attract clients who you really want to work for - the ones who YOU THINK are the best suited for your artistic style and vision, but then at the end of the day the phone often rings for jobs that you would have never anticipated being in line for.  That happened this past July when we were contacted by the Osborn & Barr agency in St. Louis to put together a proposal for working on their 2012 Budweiser NASCAR project.  It seemed like a bit of an odd request at first because most all of the NASCAR oriented advertising is dark, ominous, & heroic (which my work really isn't), but we ended up being awarded and were told that among other deciding factors, one of the more significant was that our work feels above all "optimistic" - which was their direction for 2012 in an effort to blend the angle of 'Happy Hour' with Kevin Harvick's (the Budweiser sponsored 29 Car driver) nickname of 'Happy.'  I probably wouldn't have used 'optimistic' in describing what I do - but love that this is how my work is viewed and in retrospect couldn't agree more. 

 

We had an absolute blast working on this project last August in North Carolina - meeting Kevin Harvick - and working with the team at at Richard Childress Racing.  I wanted to once again give a big shout out to Matt, Tammy, Steve and Fred at Osborn & Barr and Chris at Anheusier Busch for extending this wonderful opportunity; to Elizabeth, Bo, Antonio and Paul who worked as an awesome team even when the sky cut loose and we had a generator and a crap load of strobes sitting on the asphalt getting drenched.  What more can I say than 'Thanks Ya'll!".  Here are a few of the finished pieces - but anywhere you see Kevin and Budweiser this next year you'll be seeing our work.