Hydro Flask Day Escape Soft Cooler
May 8, 2021
A paid web media product launch video we produced, shot and edited for Hydro Flask in Joshua Tree, CA for their new Day Escape Soft Cooler. We always capture a heafty amount of content on these excursions (and have a great time in the process) and this one was no different. With a super small crew (Producer, Photographer/Director, DP and Stylist) and following COVID protocols in February we set out for Joshua Tree and in one day shot about 30 scenes in both stills and video that ultimately yielded a :30 + three :15s along with a full supporting still image library. Some say we shoot more before breakfast than most do all day. This could very well be true. Here is the main :30 cut and will share the stills as they roll out this summer.