CertinTeed San Diego - BTS
March 1, 2023
What do you do when you have sold an east coast based client on shooting in San Diego in February for the warm and sunny opportunity that they need to bring their rebrand to life and the forecast is only for rain? Well if you have a wonderful crew that can make the sun and themselves have a warm, accommodating and clever disposition, you still deliver successful results and create a very happy client and agency.
This is precisely what happened and what we did on this recent project with our friends and Brand Definition for CertainTeed, a manufacturer of commercial and residential construction materials who needed a creative new way to see this industry and their place within it. We stepped up to do this and the setback of a forecast of only rain slowed us down only momentarily, but after the first images began to pop up on the monitors and the client realized that creative vision and ability supersedes weather (most of the time) we had a quick celebration and moved on with our day. Can't wait to share the results as they roll out this spring.